Category: What We Face

Different things…with an emphasis on ‘different’.

mp4 Samples of Managers Walk Through Series DCPs

Hi.
The following mp4 files are taken from the same sources as the free DCPs available for the non-technical cinema manager, the ones used to check the cinema auditorium. The only difference is that the sub-titles are burned into these QuickTime files. In the DCPs, the sub-titles are a file that the server and projector use to create the sub-titles. Perhaps the higher compression shows bands in the greys as well, but on the big screen they should look and sound fabulous.

This first sample is derived from the xkcd.com/1080 site, to give a bit of interesting “other” after using the Align1 and Faces1 DCPs. Continue reading “mp4 Samples of Managers Walk Through Series DCPs”

7) Measuring Light

There are many goals and many purposes for this project that you are involved with. There are many things that need to be done.

The top layer has to do with ensuring that the presentations in the auditoriums are the quality that the CEO of the company intends them to be – acknowledging that not every room is a Palace of Perfection. Another layer has to do with ensuring that each patron is satisfied with what the facility and staff have to offer, which also includes an educated staff that is able to communicate intelligently with patron and tech staff.  Fortunately, they don’t all have to be done at the same time. They can be added too and tweaked and made better and more as time goes on.

So, if at first you don’t have the organizational support to download DCPs onto a USB drive, then get the DCPs into the Media Player/Projector system right now – you can still download some audio and light measuring tools, and experiment with them until you can use them easily in a dark room.   Continue reading “7) Measuring Light”

8) What’s It Mean? Contrast…

Let’s go through a few terms that everybody uses, but might have a different meaning depending on who you talk to. We care about the specific meaning that will correctly get an idea across to the Tech Team about a problem so it can solved quickly and well.

First, Contrast – Simply said, in the cinema, it is the range or difference between what looks like white and what looks like black on the screen. In most auditoriums, there is no real white on the screen or real black on the screen. There are many reasons for this, and it will always be. But there is a range that each room is capable of, and the equipment is in a war to try to make it stable, which it always loses. Continue reading “8) What’s It Mean? Contrast…”

1) How to: Manager’s Walk Through

The most difficult thing about this Quality Assurance process is being prepared to write while in the dark. After that it is just paying attention to what is being played and – most importantly – its affect on you.

It may take 10 or 15 evaluation before you get comfortable. Every time after that you will notice something you hadn’t seen or heard or experienced before. Continue reading “1) How to: Manager’s Walk Through”

2) A Look At Light

Pictures are complicated. Moving pictures on the screen are more complicated. Seeing pictures on the screen is also complicated. But somehow we have to learn enough about it so that we can help control it.

Pictures are made of colors. For this lesson, we are going to say that even black and white are colors, even though they really the extremes of the range of lightness and darkness of a color. So, for example, inside the deep forest we will see deep greens that are almost black, and we will see bright green moss or leaves that are closer to white. The same is true of brick red and pink cherry ice cream or the deep blue suit of the executive and the light blue scarf that she is wearing. Continue reading “2) A Look At Light”

0) Ideas Behind The Checklist

The amazing thing about picture and sound is that no one understands either of them completely, even after thousands of years of study. So don’t feel like you are the only one. It was only 110 years ago that Einstein proposed what seems to be the best working theory for light, but they were just untested theories. Now, every year, someone makes progress proving another piece of his ideas.

More recently, it was a long and hard 15 year transition from film to digital projection. A lot of lessons have been learned. And now it seems projectors are changing again, to laser light…yet another set of ideas in the constant march toward trying to fulfill the Director’s Intent. Audio also has many topics that are argued about in the professional groups. There’s always something to learn. Continue reading “0) Ideas Behind The Checklist”

5) Artistic Intent…Protecting the Dream

Let’s go back to a very basic concept – the very idea behind “Why We Care” about the quality of the picture and sound that our customers experience.

Someone had an idea for a story to tell, and somehow that story met a producer and director who found the money to be able to tell that story as a movie. That is the intention – to tell the story to a bunch of people.

How this story gets told is sometimes called Artistic Intent. Because it is the Director who is hired to carry the vision and purpose forward, often this is called the Director’s Intent.

The Director and Producer hire the Cinematographer team – the people who can cleverly make a camera capture the light reflecting off the scenes and reflecting off the actors into the lenses. Audio people and many others are hired to capture the sounds and make the scenery and perform clever stunts. They hire Post Production teams to manipulate and edit and balance the sound and pictures. After much labor, a distribution group puts the finished movie onto hard disks or satellites, or somehow gets it into the cinema facility.

In another Lesson, we explained how Engineering is the Art of Compromise. It is the same with movie creation. The Art of Compromise is everywhere. There is only so much time and money, the technology can only do so much, and eventually it has to meet a delivery date.

After all that work, there it is. Just in front of that little piece of glass called the Port Window, the final lens. The movie shines through them both, and into the room and onto the screen and through the speakers.

The Director’s Intent wasn’t to spend money for technique and tools at a clever production set or post-production room. It wasn’t to keep a lot of people employed or to make the camera sales people happy. It wasn’t to sell a lot of popcorn, even though all these things may happen and are important to a lot of people.

The Director’s Intent is to create an effect upon your mutual audience.

Which means that your job is to help create that effect. You participate in the Artistic Intent by making certain that your tools are operating at the optimum level possible.

Of course, the bubble of the Art of Compromise also surrounds the cinema sound and picture projection equipment. It surrounds the auditoriums with their screens and seats. Movies want to be shown in a perfectly dark room, but safety requires that there are exit lights and illumination on the stairs and walkways. Movies want the screen and speakers to be perfect, but speaker parts get older and less flexible every day, and screens get a little darker. How often are they changed, or adjusted? Speakers and screens (and seats and air conditioning and, and, and…) all cost money, so they get replaced when they reach some compromise level…not perfect, not horrible.

Nobody ever says, “I think I am going to present ‘Horrible’ today.” The opposite, “I think I will present ‘Perfect’ today,” is not going to happen either. Perhaps the best description might be, “Appropriate Compromise.” I’ll project the best I can with what is available.

Who decides what “Appropriate” is? Some might say, it is the big boss of the cinema who balances the requirements and dreams and ability of the audience to pay. Some might say it is the audience who is the boss, who the big boss has to respond to, but most will agree that the audience can’t define perfect or acceptable. They expect us to be the experts, to know what to look and listen for. The audience just knows what is irritating. If you’re lucky, they may know how to describe a problem.

Either way, it is your responsibility to deliver the best you can with the assets and policies that the big boss has given you. Some might say “Deliver more than you promise”. What you certainly want to do is remember – You are part of the Artistic Intent.


The purpose of all these lessons is to help you find problems before the audience finds irritation. In addition, if an audience member does find a problem, who want to know enough so when they describe it to you, that you can understand it well enough to give good information to the tech who has to repair it.

And that is our job, to give you tools and information so you can do that easily and well. Let us know what we can do for you, so when that magic day arrives when a director or cinematographer or sound editor comes up to you and says, “Thanks, that was just right”, you know that you did something to make it that way.

Now, when someone asks what your job is, what do you say?

I help create a better experience of audience members.

I am the last person in the chain that delivers the Director’s Intent.

Maybe we need a t-shirt contest for this.

Where Artistic Intent Meets Your Life in the Cinema